Laporte is the global specialist in the traps and target production for the shooting industry since 1927

The story begins....


In the 19th century, the LAPORTE family was renowned for the quality of the building materials (stone, paving stones, etc.) that came from quarrying. During the Second Empire, it specialised in the manufacture of "ballast" for the Railways and the Metro, thus becoming a major public works company. After 1918, Emile Laporte and Compagnie Enterprises became manufacturers and distributors of building materials, bringing together a dozen factories spread over French territory.

It all began in 1927......

In 1927, Emile Laporte, a great hunting enthusiast, developed his first hand thrower, the "Projector n°1", to allow his hunting friends to train during periods of closure. It is a spring-loaded wooden launcher and it was manually operated by a metal arm. His invention revolutionised the trap; the machine weighing only 5 kilos was sold throughout France and Belgium. The pigeons made in clay at that time, are launched at the same year. In 1931, annual production was close to one million pigeons per year. Today it is a million pigeons a day!

A passion and a family passion ...

In 1930, Emile Laporte created a second model of launcher that was even more powerful.

During his presentation, his young son Pierre was at his side and posed with the new machine. He began a lifelong passion and enthusiasm for the sport and  he naturally took the ownership of the company after the death of his father in 1936.

Pierre Laporte continued his work with the same passion and taste for progress. As early as 1947, he invented the first automatic machine to make pigeons. The company multiplied innovations with, for example, the launch of Rabbit, a rolling target that simulates the trajectory of a hare in the hunting trails or in 1956 the birth of the "Junior Trap 75".

An Olympic Ascent

In 1960, Pierre introduced Laporte to the Olympics and the company became the official supplier of targets and launchers to the Roman games.

This collaboration was the result of decades of hard work, perseverance and hard work. The brand was selected again for the Tokyo Games four years later, and the company continued to climb by always developing new products, including the SKEET 1000 and the TRAP 2000 in 1966.

The year 1969 marks a new age of the company with the the establishment of a new target plant in Sermaize, in the Marne.

Three Generations of Excellence

In 1972, Jean-Michel Laporte, the current CEO, took control of the company with the same desire to create new designs.

As early as 1973, he launched a new model, Trap 125, and added the following year, a Police and Military Target Division. The brand Laporte was selected twice for the Olympic Games in Montreal in 1976 and Moscow in 1980 furthering the company's reputation for quality and excellence. 

The growth continued and Jean-Michel Laporte instructed his teams to create a series of more innovative products with simpler operation, and whose quality clearly expresses the design of the product. Over the years, legendary launchers such as Trap 185 (1985), Auto-Rabbit (1987) and Teal-Trap (1988) have emerged. A new launcher plant was set up in Biot in 1990.

The experience and the brand image allowed Laporte to obtain a unique contract with the famous WINCHESTER rifle brand. In the same period, the "Telegenic Flash Pigeon" was launched throughout the world and it is used exclusively for the Olympic Games.

An ecological commitment for future generations ...

In 1990 Jean-Michel Laporte was the first developer of biodegradable materials and introduced the use of non harmful paints. Since then, new materials that are respectful of our enviroment have been added to the range of Laporte products which have strived to maintain a responsible approach.

The New Millenium

The year 2000 marked a turning point with the acquisition of two European competitors: one in Bottesford in England and the other in Formerie in L'Oise. With a production capacity of 200 million targets and 3000 machines per year, Laporte became the world's leading manufacturer of "targets and launchers".

Jean-Michel Laporte is working in parallel to diversify its exports to more than 80 countries. It developed new markets such as the Middle East, China and Australia and strengthened its distribution network.

Laporte's reputation in terms of reliability and quality led Laporte to be once again chosen as the official supplier of targets and launchers at the 2004 Olympic Games in Athens. The brand was also a part of the Beijing Games in 2008, in London 2012 and also its eighth Olympic games for Rio in 2016

A well targeted future...

A well-targeted future ...

With an experience of more than 80 years, 8 Olympic selections and more than 2500 customers on five continents, the name Laporte is an integral part of the history of shooting sports. He continues to create history today and will continue into the future with his sons Frédéric and Thomas Laporte who have inherited the same passion, the same taste for innovation and performance.

The launch of the WeShoot mobile application in 2015, dedicated to the Community of Shooters, marks a new turning point in the history of the company.

The pioneers are still changing the future!